The Odyssey

The most successful entrepreneurs are the ones who always ask themselves the right questions in order to grow their businesses in a sustainable manner. Why did I build this company in the first place? How can I get people to do business with me forever? What do I, and my company stands for? What makes me or my company better than others who are selling the same products or services like me? All these questions can be answered by using a three step process that is regarded as the best business strategy that will not only win you customers but make them loyal to you. The first step is Attract, followed by Engage, and then Delight. 1.     Attract Customer attraction is one of the most important yet untapped business components that most companies takes for granted. More than anything, this has to do with branding than advertising or marketing itself. Everyone knows they have to advertise in order to get customers and drive sales, but not everybody seem...

“ All business investments and business start-ups require high level of optimism. You must believe in the future possibilities of your business along with your products and services. You must have so much confidence in their marketability that you are willing to take financial risk and invest many hours, weeks, and even years to achieve to achieve your business goals, and you must do all this with no real guarantee of success. At the same time, you need discipline to curb your confidence, to remain objective and realistic. Overconfidence in business can lead to business mistakes, financial losses and even bankruptcy .” – Brian Tracey It’s quite evident from the word above that starting a successful and sustainable business is not an easy task. It requires hard work, self-discipline, commitment, passion (and purpose), confidence (and ambition), to name a few. “ There is no area of activity that demands more self-discipline than starting and operating a business in our curre...